Pierce joined HelioSage in 2009. Along with fiduciary responsibility for the operating company, Pierce’s primary responsibility is directing project finance. Since assuming the role of CFO, Pierce has negotiated a series of strategic agreements with some of the country’s largest and most active institutional investors, including several Fortune 500 energy companies. These agreements, along with a corresponding track record of successfully commissioned projects, have positioned HelioSage as a project developer with national reach and diversified financing capabilities.

Before joining HelioSage, Pierce co-founded two successful start-ups: Global Sleep Products Inc., a memory foam mattress business, and AutoMax, a marketing and distribution firm in the Czech Republic which he still owns. AutoMax employs over 70 people in 2 locations within the Czech Republic, and has realized revenue and profit growth each of the last 15 years. Recently, AutoMax concluded the acquisition of a competing but complimentary business based in Brno, Czech Republic that increased revenues by 71%.

Prior to these ventures, Pierce spent 4 years as COO of a 25 store specialty retail chain, The Healthy Back Stores, and 3 years as a Commercial Loan Officer with First Union National Bank. Pierce is also a Director of the Virginia Museum of Fine Arts Foundation, where he chairs the Budget and Compensation Committee, and of Froehling and Robertson, Inc.

Pierce holds a BA in Economics and Psychology from the University of Virginia, and an MBA from the Darden Graduate School of Business Administration.